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By Mayar Zokaei
NYLAMAG.com
June 13, 2007
When sisters Tabby and Pari Zamani set out to open a trendy clothing
store in Washington, D.C., their intention was to provide the metropolitan
community in the nation’s capitol with something that their
counterparts in New York and Los Angeles had enjoyed for years:
a chic boutique in the heart of the city that offered unique fashion
with a sense of sophistication. Partners (and sisters) Pari and
Tabby Zamani structured items at La’Vand to build a desired
look from head to toe, turning the city streets into a runway.
One couldn’t have imagined the success the duo has realized
so far. Despite being in their mid-20s (Tabby is 26, Pari 24), the
tandem has exhibited an unparalleled business savvy usually reflective
of seasoned entrepreneurs, and their boutique, La’Vand, has
become somewhat of a cultural phenomenon.
To open the store, the siblings parlayed their innate love for fashion
and bi-coastal flair to offer a selection of apparel that caters
to those in tune with both west coast and east coast fashion. “I’m
an east coast girl, Tabby’s a west coast girl, and everyone
would always ask where we got our outfits from,” Pari explains.
“What she would get from Los Angeles would be completely different
from what I would wear when I went to New York to shop, and we thought,
Why not bring east and west coast trends to D.C.? I was always involved
in fashion shows when I was younger, and designed my own clothes
for a show in high school, so I knew fashion was the direction I
wanted to head into.” Both having an eye for fashion and style,
they collaborated to bring the most fashionable, yet affordable,
styles to the D.C. area.
The next step was picking a name for the store, and the La’Vand
moniker seemed perfect in more ways than one. “We wanted to
have a name that meant something in Persian and was close to our
hearts, but something easy to pronounce,” Tabby recalls. “We
wanted it to portray both our apparel and our customers, and people
seem to love the name.” Derived from the Persian language,
La’Vand means to exude sex appeal; sexy; seductive; provocative
and attractive. Each item of clothing sold at La’Vand comes
with a special tag that exhibits the Farsi translation of the namesake.

The
entire concept of the store – highlighted by über-trendy
lime green-walls and Euro-chic furniture – is predicated on
exclusivity. La’Vand offers only six of each item, “so
only five other people in the city have what you’re wearing,”
explains Tabby. Located at Pentagon Row, the store has a fun, fresh
and stylish feel to it, making you feel like you’ve just stepped
onto a runway.
The sisters make frequent visits to N.Y. and L.A. to keep up on
the latest fashion trends and provide their clients with the most
contemporary threads around.

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